This is the right purple, not dark and not too light, it's the perfect mid tone purple. You will find that goes in better that any other purple out there, and stays nice and bright.

 

All of our pigments are vegan and cruelty free. Made in the USA.

Ingredients: Aqua CAS #7732-18-5, Pigments, Glycerin CAS #56-81-5, Isopropyl Alcohol CAS #67-63-0 & Hamamelis CAS #84696-19-5